Our Character:

Layer 1 

Jake

Gender - Male

Age - 21

Live - hull

Who they live with - Lives with parents, planning on moving out

Working - apprenticeship as a brick layer

education - Left sixth form early, started working.

relationship status - Casual relationship

Sexual orientation -Straight

religion - Nothing

Layer 2

Hobbies - Football, going out socializing and drinking, gym, making money 

Interests - cars, making stuff himself, Sport and women

Dislikes - flowers, getting tied down early

Time spent - down pub, watching/playing sport and working out, supporting local sports team, does a few jobs on the side on his own

Layer 3 

matters - having a good time, social desirability 

dreams - own his own construction company and drives big truck

goals - get rich, big house, married around 29 to hot wife

10 years time - be on his way to owning his own company and known his job inside out

Layer 4 

media habits - buys lads mags, only reads the sport part of the paper, mens health, 

music - likes a variety but is not massively into music, radio 1

TV programmes - top gear, anything on dave, spartacus

Brands - doesn’t care what brand but always looks good.

Films - warrior, superman, gran torino, the expendables, die hard, 

Actors - jet li, tom hardy, matt damon, bruce willis, arnold swarznegger, clint eastwood, charlie sheen

Target Audience Key

Target audience:

-Gender

-Age

-Social class

-Ethnic background

-Demographics

-Marital/family status

-Religion

-Interests

-Geographical location

VALS-Values, Attributes and Lifestyle

Primary motivation

                               Innovators

Thinkers.                Achievers.                 Experience

Believers.               Strivers.                     Makers

                               Survivors

A- upper class-high managerial

B- middle class-professional

C1- lower middle class

C2- skilled working class-skilled manual workers

D- working class-semi and unskilled manual workers

E- those at the lowest level of substance-pension

Psychographic

Mainstream-Seek security

Aspirers-Seek status

Succeeders -Seek control

Resigned-Seek survival

Explorers-Seek discovery

Strugglers-Seeks escape

Reforms-Seeks enlightenment

Tweenie - aged 10 - 13

Dinkie - Double income, no kids

Swell - Single woman earning lots

Grey Panther - retired but with lots of cash

Sinkie - Single income, no kids

Guppy - green yuppy - young upper class person who is concerned with environment

Glam - Older lady with money and opinions

Review / Evaluation of Audience Expectations

Review / evaluation of audience expectation

1.What did you learn about?

What type of Character the audience expects?

-A heroic, protector and masculine man

Settings they want to see?

-Outside a Pub

-In a town

Plot lines they expect?

-Expects to see showdowns gun fights

-Defending themselves from villains

-Fight scenes,

Viewing habits...

Popularity of your genre?

Women had some interest but only if the hero was very muscley as they wanted some eye candy. Men wanted the traditional shoot it up man with lots of power but who was very calm. Our genre is massively popular with men so we need to keep it masculine

2. What surprised you? Did you get any new information?

Everyone wanted horses and said they would show some interest but are likely to judge it in the first few minutes. So due to the genetic answers we got, we think it is a good idea to go for a more modern view, this with a modern type biker gang as the group in the start. Our hero is going to be very masculine still but have a modern style but some traditional aspects of a Stetson but still black skinny jeans.

3. How will you use this in your production?

(Bullet point at any changes)

- We questioned many people about times of day on which they expect some setting shots and they said dusk, we decided to have a shot of our hero coming out of the pub at dusk

- We are changing our time laps location to a smaller location with less busy traffic, as the audience wanted a small traditional town. This will show how little activity goes on and how this hero taking down the people who rule the town is a massive thing in such a little town.

- A lot of people wanted horses, we considered using them before but thought it was odd.

Western Documentary

Western Documentary

With a couple of problems uploading- We managed to finally get all three videos uploaded to youtube and link you directly to our documentary. Press on the Western Documentary in blue and the link will show then will open a new tab. Hope you enjoy

Western Conventions Power Point